Writing a Compelling Cover Letter: Dos and Don’ts

A well-written cover letter can be your ticket to standing out in a job application. Here are key dos and don’ts to keep your cover letter concise yet impactful.

Dos

1. Do: Tailor It to the Job

Customize your cover letter for each position. Use keywords from the job description and explain how your skills match the company’s needs. This shows genuine interest and helps you stand out.

Example:
"I'm excited to apply for the Marketing Specialist role at XYZ Company. I believe I can strongly impact your team with my experience in digital marketing and data-driven strategies."

2. Do: Start with a Strong Opening

Your introduction should grab attention. Mention the role and why you’re excited, and briefly state your qualifications.

Example:
"As a project manager skilled in team leadership, I was excited to find the Project Lead position at ABC Corp."

3. Do: Show Enthusiasm

Express genuine excitement about the company’s mission, values, or goals. It makes your cover letter feel more personal.

Example:
"I admire XYZ Company’s dedication to sustainability and would love to contribute to your impact initiatives."

4. Do: End with a Confident Closing

Close with a strong statement of interest and thank the reader for their time.

Example:
"Thank you for considering my application. I look forward to discussing how my experience aligns with XYZ Company’s goals."

Don'ts

1. Don’t: Repeat Your Resume

Avoid duplicating your resume’s content. Instead, focus on one or two key achievements that align with the role, providing specific examples to showcase your strengths.

Example:
"In my last role, I launched a social media campaign that increased engagement by 30% and drove a 15% increase in sales within three months."

2. Don’t: Use Generic Greetings

If possible, address your letter to a specific person. Avoid greetings like "To Whom It May Concern."

Example:
"Dear Ms. Johnson,"

3. Don’t Make It Too Long

Aim for 3-4 concise paragraphs. Keep it focused, and ensure every line adds value.